Unspeakable - BloxSnacks NYC Pop Up
An in-person experiential NYC pop up event for Unspeakable's FruitBlox and JuiceBlox products sold in Walmart that was produced in addition to the video. With over 18M YouTube followers, our biggest challenge was balancing casting with real fans visiting the pop up. The next hurdle was setting up enough scenarios and challenges for a rough narrative to exist going into the day but then allowing for improv and flexibility for the amazing organic moments the streets of NY can provide.
Client: Unspeakable
Director: Unspeakable
Production Designer: Sophia Uehara